Yesterday the CEO of Addidas held a conference call to talk about the first quarter sales. Herbert Hainer explained that Adidas saw a 29% spike in sales this quarter. He also gave thanks to Pharell and Kanye West for the help with the increase of sales. Now, if you're not familiar Pharell is the creator of Adidas Supercolor pack while Kanye West has the Yeezy Boost. Pharell and Kanye West are both fashion icons and are guaranteed to increase the sales of anything they put their name on.